From Ivory Tower to App Store: Launching an AI-Powered Negotiation Tool

AI-Driven SolutionsGTM & Commercialization
Written By Mohamad Al Husseini & Greta Gerazimaite

AI-Driven Solutions GTM & Commercialization

 

How do you turn negotiation theory into an AI product people actually want to use?

 

CLIENT

A U.S.-based researcher in negotiation science with Ivy League credentials and one big goal: translate research into real-world impact. The vision? A digital product that could democratize negotiation skills, backed by science, powered by AI.

 
 

THE PROBLEM

Turning world-class research into a scalable product is no small task. The core challenge wasn’t the science — it was the strategy.

What part of negotiation should we tackle first? How do you distill dense academic frameworks into tools people actually want to use? And how do you deliver it all through a compelling, interactive experience that feels more app than assignment?

Oh — and did we mention it had to be built in just a few months?

 

OUR APPROACH

We led the MVP strategy and product development for a first-of-its-kind negotiation web app — and made it work.

We found the perfect market entry. Through user research and competitive analysis, we zeroed in on Compensation Strategy as the sharpest wedge into the negotiation space — high impact, emotionally resonant, and underserved by existing tools.

We made the science interactive. We worked closely with LLM scientists and negotiation experts to translate theory into action — integrating scientific prep frameworks into AI-powered, guided workflows.

We built smart, engaging features. Using ChatGPT and custom GPT-based tools, we created simulations, prep tools, and gamified scenarios that help users master compensation conversations in real time.

We shipped the MVP. Working with developers and designers, we delivered a fully functional, beautifully designed MVP in under four months — ready for pilots, partners, and users alike.

 
 

THE RESULTS

A ready-to-launch digital product that brings academic insights into the hands of real users — empowering people to negotiate better outcomes with confidence and structure.

The app is now poised for real-world testing, further development, and broader commercialization — all while staying true to its scientific roots.

Mohamad Al Husseini & Greta Gerazimaite

Mohamad Al Husseini is the Founder and Managing Director of Quasar, a next-gen boutique consultancy that solves complex business problems by combining strategy frameworks with cutting-edge technology. He also works closely with startups across the US, Europe, and the Middle East to help them raise capital and scale effectively. With over a decade in the management consulting industry at Strategy&, Mohamad has led innovation-focused projects and thought leadership initiatives across diverse sectors in the Middle East. He holds a Master of Engineering from Télécom ParisTech and an MBA with distinction from INSEAD.

Greta Gerazimaite is the Co-Founder of Quasar and a seasoned strategist and operator. She began her career in the pharma and real estate sectors before moving into consulting at Bain & Company, where she worked with both the Corporate and Private Equity Groups. Greta later carved her own path, partnering with VCs, startups, and tech companies across the US, Europe, and the Middle East. She also served as Vice President at OSLabs, a New York-based tech accelerator for open-source software. Greta holds an MBA with distinction from Harvard Business School and studied Technology Entrepreneurship at Stanford.

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